Small Business Content Marketing

You can have the best idea for a small business or service, but unless people can see what you do online, your business venture will not grow. We live in a primarily digital era, so visual content marketing and copy are more critical now than it has ever been before. However, it is better to have quality over quantity when it comes to presenting your brand online. That is why I offer small business marketing strategies for my fellow entrepreneurs.  

Professional Photography 

Have you ever visited a website and cringed when you saw the photos? It immediately leaves a bad taste in your mouth and leaves you thinking that perhaps the business owner doesn’t take what they do seriously.  

If you own a business or are starting one, you have to take into account that your website is the first impression that your customers are going to acquire. Treat your website like it is the welcome mat for your clients. 

Anyone can indeed take a picture with a cell phone today, but that does not mean it is worthy of your brand. There are reasons why photographers such as myself spend thousands of dollars on equipment and educating ourselves to create superior imagery. 

You owe it to your business to present it in the best way that you can. Professionally crafted images of your business are assets that will give you more on your return than you can imagine. 

Besides, your customers want to get to know you and your products. While stock photos may be appealing, they can send the wrong message to your clients. The best way for potential customers to get to know you is by showing them actual images of you, your team, and products.  

Please don’t waste your time trying to take photos yourself or asking your team leader’s child to do them for you. Let me help you create what your business deserves so you can be successful. 

Graphic Design 

The same is true for other visuals that you use in your business, such as your logo, flyers, event announcements, business cards, and more. Everyone knows about Canva today, so my question is, do you want to look like everyone else?  

The entire premise of marketing is to differentiate yourself from your competitors. Graphic Design is not something everyone is good at, and it takes a trained eye. Furthermore, designing for yourself can be difficult because you are very close to the project, and it can lead to unnecessary modifications that delay completion. When it comes to working on my designs for my business, I work with colleagues who are unbiased to help me through the process.  

The graphics you use for your online presence and visual branding need to set you apart and give clarity to who you are and what you do. I can help you achieve these goals. 

Professional Writing 

How you present yourself visually is vital to acquiring attention, but what pushes a customer to buy is what you say.  

If your website presents poorly written content, it is the same as cringe-worthy cell phone images. Don’t lose a potential client because you chose not to take the time to create well-written, engaging content. Poor grammar, run-on sentences, and insensitive language can leave your website visitors feeling that you are unprofessional and disorganized.  

Furthermore, well-crafted content is key to having your site rank well in online search engines. Today Google is not as interested in keywords as it values fresh conversational-language. To maximize your SEO potential, don’t treat your web page’s writing and blogging as an afterthought.  

I hold a degree in English from Mars Hill University, so I have been meticulously trained in the art of expository writing. I offer both SEO Content Writing and Professional Blogging to boost your website’s performance. Your website’s copy is the key to your earning money, so hire a professional to help you succeed.  

Small Business Tips